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索尼藏了一剂“强心针”
Sony GroupSony Group(US:SONY) 虎嗅APP·2025-08-05 11:40

Core Viewpoint - The article discusses the upcoming PlayStation 6 (PS6), its advanced specifications, and the strategic initiatives by Sony Interactive Entertainment (SIE) to enhance its gaming ecosystem, particularly in China through the "China Star Program" [5][6][18]. Group 1: PS6 Specifications and Development - PS6, codenamed "Orion," will feature a semi-custom AMD APU, Zen 6 CPU, and RDNA 5 GPU, doubling the ray tracing and AI performance compared to PS5, with memory increased to 24GB, supporting 4K 120FPS and 8K 60FPS gaming experiences [6]. - The development of PS6 has been confirmed as a core focus for SIE, although no specific release date has been provided, with expectations for a launch as early as 2027 [6][18]. Group 2: China Star Program and Partnerships - SIE has launched the fourth phase of the "China Star Program," increasing investment in games like "Daba: Water's Edge" and "Potential Threshold," while collaborating with global partners such as Virtuos and RichTap to enhance game development [6][8]. - Virtuos is recognized as one of the largest full-process game development studios globally, contributing to major titles, while RichTap specializes in haptic feedback technology, improving player experience through enhanced vibration quality [7][8]. Group 3: Industry Trends and Developer Insights - The article highlights a significant improvement in the capabilities of Chinese game developers, with many transitioning from mobile to high-quality game development, indicating an industry upgrade [10]. - The increasing quality of Chinese games, exemplified by titles like "Black Myth: Wukong," has led to a growing global interest in Chinese gaming, prompting SIE to support local developers more robustly [9][19]. Group 4: Global Market Adaptation - Developers are encouraged to adopt a global perspective in game design, collaborating with international teams to ensure products resonate with global audiences while incorporating unique Chinese cultural elements [13][23]. - SIE emphasizes the importance of precise localization and cultural representation in games to enhance their appeal in international markets [22][24]. Group 5: Investment and Support Mechanisms - SIE's investment strategy focuses on project-based funding rather than brand promotion, aiming to support high-quality game development in China [16][21]. - The selection process for the "China Star Program" involves thorough evaluations of both the development team and the game itself, ensuring a focus on quality and market potential [21].