Core Viewpoint - Tesla's sales in major European markets are declining significantly despite the launch of the upgraded Model Y, indicating potential challenges in maintaining market share and consumer interest [2][3][6]. Group 1: Sales Performance - In Germany, Tesla sold only 1,110 vehicles in July, a year-on-year decline of 55.1%, with total sales for the first seven months at 10,000 units, down 57.8% compared to the previous year [2]. - In the UK, Tesla's registrations fell from 2,462 units in July of the previous year to 987 units, a drop of 60% [3]. - France saw a 27% decrease in registrations to 1,307 units, while Sweden experienced an 86% drop to 163 units, and Belgium's registrations fell by 58% to 460 units [3]. - In Italy, new car registrations from January to July decreased by 34.74% compared to the same period last year [4]. - Conversely, Spain and Norway showed positive growth, with registrations increasing by 27% and 83%, respectively [5]. Group 2: Market Challenges - Tesla's sales have now declined for seven consecutive months in Europe, with July's wholesale sales in China at 67,886 units, a month-on-month decrease of 5.2% [6]. - The combined sales in Germany, the UK, France, and Sweden for July totaled 3,567 units, which is less than the sales in China alone [6]. - Consumer sentiment towards CEO Elon Musk has worsened, with a 26% decline in favorability and a 32% decrease in the likelihood of purchasing a Tesla [6]. Group 3: Corporate Governance and Strategy - To address these challenges, Tesla's board approved a new compensation agreement for Elon Musk, granting him 96 million shares valued at over $29 billion, aimed at retaining his leadership [6][7]. - This decision reflects the board's belief that Musk is best suited to navigate the increasing challenges Tesla faces in the coming years [7]. - The new stock rewards will increase Musk's ownership stake from 12.7% to over 15%, emphasizing the importance of his focus on Tesla amidst his other commitments [7].
特斯拉,在欧洲销量崩盘