Apple季度营收创历史新高

Core Viewpoint - Apple achieved a record revenue of $94 billion in Q2 2025, marking a 10% year-over-year growth, the highest increase in 14 quarters, driven by hardware and service business growth [4]. Group 1: Revenue and Business Performance - Hardware business grew by 8%, while service business saw a 13% increase, indicating a robust overall growth trend [4]. - iPhone accounted for 47% of total revenue, with Mac contributing 9%, marking the fastest-growing segment [4]. - Service business reached a historical high, comprising 29% of total revenue [4]. Group 2: Market Dynamics and Strategies - Apple focused on inventory clearance, particularly in the Chinese market, with significant discounts during the 618 shopping festival [6]. - The U.S. market saw over 70% of iPhone shipments manufactured in India, reflecting Apple's strategy to diversify supply chains amid tariff uncertainties [8]. - The demand for iPhone 16e in Japan was strong, making it one of Apple's fastest-growing regions [6]. Group 3: Product-Specific Insights - Mac revenue grew by 15%, driven by strong demand for MacBooks equipped with M4 chips and back-to-school purchasing [6]. - Wearable devices, home, and accessories segment continued to decline, with Apple Watch and AirPods revenue both decreasing [6]. - The decline in the wearables segment is attributed to extended replacement cycles and the absence of new Apple Watch SE models [6]. Group 4: Trade and Manufacturing Context - Recent developments in U.S.-India trade agreements, including a 25% tariff on India, create uncertainty, but key products like smartphones may still be exempt [10]. - India's electronic manufacturing policies, such as the Production-Linked Incentive (PLI) scheme, are crucial for competing with China and Vietnam [10].