HISENSE H.A.(SZ:000921) 光大证券研究·2025-08-07 23:03Core Viewpoint - The company reported a slight increase in revenue and net profit for the first half of 2025, with external sales showing strong growth while domestic sales faced challenges [4][5]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 49.34 billion yuan, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.0% year-on-year [4]. - For Q2 2025, the company recorded revenue of 24.50 billion yuan, a decrease of 2.6% year-on-year, and a net profit of 0.95 billion yuan, down 8.3% year-on-year [4]. Group 2: Sales Breakdown - Domestic sales for the first half of 2025 amounted to 25.25 billion yuan, a slight decline of 0.3% year-on-year, while external sales reached 20.45 billion yuan, reflecting a robust growth of 12.3% year-on-year [5]. - The HVAC business generated revenue of 23.69 billion yuan, an increase of 4.1% year-on-year, despite a significant decline in domestic central air conditioning sales [5]. - The company’s subsidiary, Hisense Hitachi, reported revenue of 10.66 billion yuan, down 6.0% year-on-year, with a net profit of 1.86 billion yuan, a decrease of 4.9% year-on-year [5][7]. Group 3: Profitability and Margins - The overall gross margin for the first half of 2025 was 21.5%, an increase of 0.2 percentage points year-on-year, with domestic gross margin at 31.0% and external gross margin at 12.3% [8]. - The gross margin for the HVAC business was 27.1%, down 1.6 percentage points year-on-year, while the ice washing business saw a gross margin of 18.8%, up 2.1 percentage points year-on-year [8]. Group 4: R&D and Future Outlook - The company increased its R&D investment, with the R&D expense ratio slightly rising by 0.01 percentage points year-on-year [8]. - The net profit margin for the company was 4.2%, an increase of 0.1 percentage points year-on-year, with expectations for gradual improvement driven by equity incentives [8].