新P7亮相，小鹏急于摆脱“性价比”

Core Viewpoint - The new Xiaopeng P7 represents a significant evolution in the brand's strategy, focusing on advanced technology and design to enhance its market position and brand image [2][3][10]. Group 1: Product Launch and Features - The new P7 was unveiled on August 6, 2025, with over 10,000 orders placed within the first 6 minutes and 37 seconds of the launch [2]. - The vehicle incorporates cutting-edge technology, including three self-developed Turing AI chips with a computing power of 2250 TOPS, an 800V high-voltage platform, and dual-chamber air suspension [2]. - The design of the new P7 emphasizes a low, wide, and muscular aesthetic, reflecting a shift from functionality to a balance of aesthetics and utility [2][9]. Group 2: Strategic Shift - Xiaopeng has undergone a strategic transformation over the past two years, moving from the mainstream luxury market to the mid-range market, which has shown some positive results [3]. - The new P7 is positioned not just as a volume product but as a "spiritual flagship" that showcases the company's technological aspirations and explorations [3]. Group 3: Market Challenges and Opportunities - The bold design of the new P7 has created a polarized reception, with a 50:50 split in consumer preferences, potentially limiting its mass-market appeal [9]. - The high costs associated with the advanced features may pose challenges for pricing strategy, as Xiaopeng aims to balance profitability with market acceptance [9]. - Despite achieving the highest delivery volume among new forces in the first quarter of 2025, driven by lower-priced models, Xiaopeng faces pressure to improve average revenue per vehicle, which dropped from 253,900 yuan in 2024 to 152,900 yuan [9]. Group 4: Future Considerations - The final pricing strategy for the new P7 will be crucial for its competitive positioning in the market, with the price set to be announced at the time of launch [9]. - Monitoring consumer feedback on the new design post-launch will be essential to assess its acceptance in the broader market [9]. - The performance of Xiaopeng's AI systems in real-world applications will be a key factor in determining the success of the new P7 [9][10].