小米汽车在丢掉消费者信任吗？

Core Viewpoint - The article discusses the controversy surrounding Xiaomi Auto's requirement for customers to pay the remaining balance before vehicle delivery, raising concerns about consumer rights and corporate governance [2][8]. Summary by Sections Consumer Rights Issues - A user reported that Xiaomi Auto demanded full payment of the remaining balance before confirming the delivery date, contradicting the terms stated in the purchase agreement [2][5]. - Other consumers have also experienced similar issues, leading to widespread dissatisfaction and claims of unfair practices [10][11]. Legal and Governance Concerns - Legal experts suggest that Xiaomi's payment terms may constitute "unreasonable format clauses," as they disproportionately favor the company and lack clarity regarding the company's obligations [6][7]. - The ambiguity in delivery timelines and payment terms raises questions about Xiaomi's governance practices and adherence to fair treatment of consumers [8][12]. Comparison with Industry Standards - The article notes that other electric vehicle manufacturers, such as Tesla and NIO, typically allow customers to pay the remaining balance only after vehicle inspection, highlighting a standard practice in the industry [7][8]. - Xiaomi's approach of requiring upfront payment before delivery is seen as a deviation from consumer expectations and industry norms [8][10]. Implications for Brand Trust and ESG Ratings - The rigid contract terms and lack of transparency may damage Xiaomi's reputation and affect its ESG (Environmental, Social, and Governance) ratings, as they reflect poor governance and disregard for consumer rights [8][13]. - The article emphasizes that while Xiaomi has built a strong brand image through its founder's personal credibility, any negative consumer experiences could lead to a significant trust deficit [12][21]. Recommendations for Improvement - The article suggests that Xiaomi and other automotive companies should incorporate more flexible and negotiable terms in their contracts, as well as ensure that public commitments align with actual practices [17][18]. - Establishing a consumer rights tracking system within the ESG governance framework is recommended to enhance transparency and accountability [20].