海底捞，把饭圈玩明白了

Core Viewpoint - The article discusses how Haidilao has successfully positioned itself as a popular post-concert gathering spot for fans, leveraging the "fan economy" to boost its business and customer engagement [4][66][68]. Group 1: Haidilao's Strategy - Haidilao has expanded its business model to include post-concert gatherings, where fans often go to enjoy hot pot after attending concerts [6][7][50]. - The brand has effectively utilized transportation services, such as buses, to transport concert-goers to its restaurants, creating a seamless experience for fans [15][20][59]. - The restaurant chain has tailored its offerings to cater to fans, including themed decorations and special services that resonate with concert-goers [31][36][41]. Group 2: Impact on Business - During peak concert seasons, Haidilao has seen significant increases in customer traffic, with reports of up to 400 fans dining at a single location after a concert [48][70]. - The late-night dining trend has been revitalized, with fan attendance boosting the restaurant's evening customer flow by 50% to 100% [78]. - The brand's ability to attract fans has led to a notable increase in revenue, with some locations reporting a 20% year-on-year growth during concert events [72]. Group 3: Customer Experience - Fans have expressed that the experience of dining at Haidilao post-concert is more about the communal joy and excitement rather than the food itself [84]. - The atmosphere created by Haidilao, including fan interactions and themed events, has made it a preferred choice for post-concert gatherings [44][68]. - The brand's understanding of fan culture and preferences has allowed it to create a unique dining experience that resonates with concert attendees [32][36][66].