Action Education(SH:605098) 光大证券研究·2025-08-13 23:04Core Viewpoint - The company is experiencing short-term pressure on its business performance, but it maintains a sufficient order backlog and is actively pursuing strategic expansion through AI and a new school plan [3][4][6]. Financial Performance - In H1 2025, the company achieved revenue of 340 million yuan, a year-on-year decrease of 11.7%, and a net profit attributable to shareholders of 130 million yuan, down 3.5% year-on-year [3]. - In Q2 2025, the company reported revenue of 210 million yuan, a decline of 14.2% year-on-year, and a net profit of 100 million yuan, down 8.1% year-on-year [3]. - The company's cash received from sales and services in H1 2025 was 338 million yuan, a decrease of 25.13% year-on-year, likely due to reduced payment willingness from some enterprises [4]. Business Segments - Revenue from management training, consulting, and book sales in H1 2025 was 285 million, 54 million, and 4 million yuan, respectively, showing year-on-year changes of -8.88%, -25.56%, and +33.43% [4]. - The company continues to implement a large client strategy, focusing on industry and regional leaders, with a contract liability balance of 1.059 billion yuan as of H1 2025, an increase of 5.83% compared to H1 2024 [4]. Profitability and Dividends - The gross profit margin for H1 2025 was 77.49%, an increase of 1.35 percentage points year-on-year, primarily due to a decrease in the proportion of low-margin consulting revenue [5]. - The net profit margin for H1 2025 reached 38.28%, up 2.95 percentage points year-on-year, supported by changes in the fair value of financial assets and increased investment income [5]. - The company plans to distribute a cash dividend of 119 million yuan for H1 2025, representing 90.74% of the net profit attributable to shareholders [5]. Strategic Initiatives - The company is advancing its "Effective Education + AI" strategy, with significant improvements in employee retention and sales performance attributed to AI systems [6]. - The "Hundred School Plan" aims to establish 100 branches in key cities over the next 3-5 years, with successful replication of management and a core team already in place [6].