BYD(SZ:002594) 车fans·2025-08-14 00:30Core Viewpoint - The article discusses the sales performance and market dynamics of BYD's Qin L DM-i model, highlighting challenges faced due to price control regulations and competition in the automotive market [1][2][4]. Sales Performance - Since its launch, the Qin L has seen a significant drop in sales, with only 20 units sold in July, a decline of over 50% compared to June [2][4]. - The dealership experienced a brief recovery in sales towards the end of July, selling 15 units in the last ten days of the month [4][5]. - The most popular configuration is the entry-level model priced at 99,800 yuan, with a total discount of up to 12,000 yuan available [7][18]. Market Competition - The Qin L competes in a crowded market with various models at similar price points, including A-class vehicles and other B-class options [14][16]. - Customers are primarily comparing the Qin L with established A-class models like the Volkswagen Lavida and Nissan Sylphy, which continue to dominate consumer preferences [14][16]. Customer Demographics - The typical buyer of the Qin L is aged between 20 and 40, often looking for a primary family vehicle [9][11]. - Customers are motivated by price and available subsidies, with some opting for the entry-level model due to its affordability [11][13]. Pricing and Financing - The current financing options include a two-year interest-free loan, which is more attractive than full payment for many customers [18]. - The maintenance cost for the Qin L is approximately 300 yuan per service, with a recommended service interval of 12 months or 10,000 kilometers [20]. Promotional Activities - The manufacturer has initiated promotional activities to boost sales, including discounts and financing incentives, but the effectiveness of these promotions has been mixed [21].