Meta Platforms(US:META) Counterpoint Research·2025-08-14 01:03Core Insights - The global smart glasses market experienced a significant year-on-year growth of 110% in the first half of 2025, driven by strong demand for Ray-Ban Meta smart glasses and the entry of new brands like Xiaomi and RayNeo [4][8][12]. - AI smart glasses accounted for 78% of total shipments in the first half of 2025, up from 46% in the first half of 2024, with a year-on-year growth rate exceeding 250% in the AI glasses segment [4][8]. Market Performance - The global smart glasses market saw a 110% increase in shipments in the first half of 2025, largely due to the strong demand for Ray-Ban Meta smart glasses and the introduction of new players like Xiaomi and RayNeo [4][8]. - Meta's market share in the global smart glasses market rose to 73% in the first half of 2025, attributed to robust demand and production capacity expansion by its key manufacturing partner, Luxottica [8][12]. Competitive Landscape - Ray-Ban Meta AI glasses saw a year-on-year shipment increase of over 200%, reflecting strong market demand and Luxottica's enhanced production capabilities [8][12]. - Other active AI smart glasses manufacturers in the first half of 2025 included Xiaomi, RayNeo, Kopin Solos, and Thunderobot, with Xiaomi's AI glasses becoming the fourth best-selling model globally despite being on the market for only about a week [12][16]. Future Outlook - More new AI smart glasses are expected to enter the market in the second half of 2025, including products from Meta and Alibaba, which are anticipated to further drive market growth [16][17]. - Counterpoint has raised its market forecasts for smart glasses for 2025 and 2026, expecting a compound annual growth rate of over 60% from 2024 to 2029, benefiting all ecosystem participants [17].