LI AUTO(US:LI) 晚点Auto·2025-08-14 02:24Core Viewpoint - Li Auto is restructuring its sales and service system to enhance support for frontline experts and improve user operation capabilities centered around stores [3][5]. Group 1: Organizational Changes - The previous "Five Major War Zones" structure has been abolished, and the company will now be directly managed by headquarters across 23 regions [3][5]. - The new sales business head, Han Xi, will report directly to Li Auto's president, Ma Donghui [3][5]. - The sales and service system will adopt a "large area + war zone" management model, similar to the previous provincial management system [5]. Group 2: Sales Performance - In 2023, Li Auto delivered approximately 372,000 vehicles, representing a year-on-year growth of over 180% [5]. - The restructuring aims to allocate resources more precisely to frontline sales, with a focus on local market demands and competitive landscapes [5][6]. Group 3: New Departments and Leadership - New departments for marketing and sales service operations have been established to support the new structure, with leadership appointed from within the company [6]. - Zhai Shaohui will lead the service business department, while Lv Renming will head the sales support department [6].