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第一批买AI眼镜的人,已退货
XIAOMIXIAOMI(HK:01810) 投资界·2025-08-15 07:05

Core Viewpoint - The rapid rise and fall of AI glasses in the market highlights significant consumer dissatisfaction with product performance and functionality, leading to a high return rate and questioning the viability of the product category [2][7][17]. Group 1: Market Dynamics - Xiaomi's AI glasses sold nearly 50,000 units within three days of launch, indicating a strong initial demand [2][7]. - The Chinese smart glasses market is projected to reach 2.907 million units in 2023, driven by multiple new entrants including major tech companies like Huawei and Alibaba [7][12]. - Despite the initial sales success, the market is experiencing a wave of returns due to poor user experiences, with return rates estimated between 40% to 50% [17]. Group 2: Consumer Experience - Users reported significant issues with the AI glasses, including connectivity problems, subpar audio and video quality, and uncomfortable weight, leading to a quick decision to return the products [4][8][19]. - Specific complaints included delayed translation features, poor image quality, and awkward design, which did not meet consumer expectations [5][8][9]. - The experience of users like Li Cheng, who faced multiple functional shortcomings, reflects a broader trend of consumer disappointment with AI glasses [4][19]. Group 3: Historical Context - The history of smart glasses dates back to Google's Glass in 2012, which ultimately failed due to high costs and privacy concerns, setting a precedent for future products in the category [11][12]. - The recent resurgence in interest, particularly with Meta's collaboration with Ray-Ban, has reignited competition among tech companies, but many products still struggle with fundamental issues [12][13]. Group 4: Competitive Landscape - The entry of various companies into the AI glasses market has led to a competitive environment, with brands like Rokid and Flash Technology launching their products at lower price points [13][14]. - Despite aggressive pricing strategies, many new entrants face similar pitfalls as established brands, leading to negative consumer feedback and product returns [13][14][16]. - The market is characterized by a rush of innovation but also a lack of maturity in product development, resulting in a disconnect between consumer expectations and actual product performance [17].