理想汽车求变

Group 1 - The core issues exposed by i8 include a chaotic organizational structure, with less than 50% of new cars available for display and test drives, and a lack of promotion for the VLA launch [1] - The product strategy was confused, with an initial 40% order cancellation rate due to the abandonment of the pro version customer base [1] Group 2 - Expected changes after i8 include a streamlined product strategy, leading to a nearly 30% increase in first-day orders and a rapid rise in test drive users [2] - The L series is also facing low pro version representation, indicating that the 2023 product configuration approach is no longer suitable in a highly competitive industry [2] - Organizational changes are anticipated, with a shift from a regional sales system to direct management from headquarters, as the current system has reduced resource matching efficiency [2] - The return of key figure "Li Xiang" is expected to refocus on product and marketing strategies, addressing the sales pressure faced by the company [2]