ECOVACS(SH:603486) 光大证券研究·2025-08-18 23:05Core Viewpoint - The company reported strong financial performance for the first half of 2025, with significant year-on-year growth in revenue and net profit, indicating a positive business trajectory and effective brand strategies [3][4]. Financial Performance - In H1 2025, the company achieved total revenue of 8.7 billion (YoY +24%) and net profit attributable to shareholders of 1 billion (YoY +61%) [3]. - For Q2 2025, the company reported revenue of 4.8 billion (YoY +38%) and net profit of 500 million (YoY +62%) [3]. Brand Performance - The company's brands, Ecovacs and Tineco, showed impressive growth, with revenues of 4.8 billion and 3.7 billion respectively in H1 2025, representing YoY growth of 41% and 9% [4]. - Ecovacs brand revenue was 2.8 billion domestically and 2 billion internationally, with domestic growth of 35% and international growth of 52% [4]. - Tineco brand revenue was 2.1 billion domestically and 1.5 billion internationally, with domestic growth of 6% and international growth of 13% [4]. Sales Trends - According to data from AVC, Ecovacs' online sales in Q1 and Q2 2025 grew by 46% and 55% respectively, while offline sales increased by 83% and 115% [5]. - Tineco's online sales showed a slight decline in Q1 but grew by 7% in Q2, with offline sales increasing by 37% and 44% in the same periods [5]. Profitability and Cost Management - The gross margin for H1 2025 was 49.7%, an increase of 2.0 percentage points, driven by improved product mix and cost structure optimization [6]. - The net profit margin for H1 2025 was 11.3%, reflecting a year-on-year improvement of 2.6 percentage points [6].