净利润暴跌44%，丰田也扛不住了

Core Viewpoint - Toyota's financial outlook for the fiscal year 2025 indicates a significant decline in net profit, projected to drop by 44% to 2.66 trillion yen, highlighting a severe strategic misalignment and operational challenges in the face of evolving market dynamics [5][10]. Group 1: Financial Performance and Challenges - Toyota's operating profit is expected to decrease by 1.4 trillion yen due to U.S. government tariffs and a further reduction of 725 billion yen attributed to yen appreciation [7][10]. - The company's financial report reveals a stark contrast in performance across regions, with North America showing a revenue increase of 6.2% but incurring a direct loss of 21.1 billion yen, indicating a troubling trend in profitability [17][18]. - The overall financial performance for the first quarter of fiscal year 2026 shows declines in revenue and profit across major markets, with Japan experiencing a 0.3% revenue drop and a 26.8% profit decline [17][18]. Group 2: Strategic Missteps and Market Position - Toyota's delayed response to the shift towards electric vehicles (EVs) has left it vulnerable, as competitors like Tesla rapidly advance in the EV market while Toyota remains focused on hybrid technologies [18][24]. - The company's reliance on traditional manufacturing practices and a conservative approach to innovation have hindered its ability to adapt to the fast-paced changes in the automotive industry [20][24]. - Toyota's strategy of cost-cutting through material substitutions and component standardization has led to a decline in perceived value among consumers, risking brand loyalty and market share [31][35]. Group 3: Supply Chain and Operational Issues - The North American supply chain remains heavily reliant on imports from Japan and other countries, exacerbating the impact of tariffs and local policy changes [15][17]. - Recent supply chain disruptions have resulted in production halts, further complicating Toyota's operational efficiency and cost management [17][18]. - The company's extensive recall history, including over 1 million vehicles in December 2023 alone, raises concerns about quality control and the long-term implications of its cost-cutting measures [34][35]. Group 4: Leadership and Future Outlook - Shareholder dissatisfaction is evident, with declining support for leadership amid concerns over Toyota's slow adaptation to electric vehicles and technological advancements [37][40]. - The company's historical reliance on traditional automotive paradigms is increasingly seen as a liability, with calls for a more aggressive embrace of innovation and market trends [40]. - The financial forecast and strategic misalignment suggest that without significant changes, Toyota risks further erosion of its market position and profitability in the coming years [40].