LI AUTO(US:LI) 首席商业评论·2025-08-19 14:05Core Viewpoint - The article discusses the recent developments surrounding the Li Auto i8 and its delivery process, highlighting the importance of truck drivers in the logistics chain and addressing the previous collision incident with a truck, aiming to improve public relations and brand image [1][3][17]. Group 1: Incident and Response - The collision test between the Li Auto i8 and a truck raised public concerns and criticism, leading to a significant drop in Li Auto's stock price and damage to its brand reputation [25]. - On August 18, Li Auto's CEO, Li Xiang, hosted a gathering for truck drivers involved in the delivery of the i8, using this opportunity to publicly address the previous incident and express gratitude towards the drivers [3][11]. - Li Xiang emphasized the critical role of truck drivers in the logistics process, stating that their work goes beyond just driving, highlighting their importance in unloading and loading goods [8][17]. Group 2: Public Relations Strategy - The event served as a strategic move to mitigate the negative impact of the collision incident, with Li Xiang aiming to foster goodwill and connection with the truck driver community [17][24]. - Li Xiang acknowledged the discomfort caused to truck drivers and their users due to the collision test, expressing a desire to move past the incident and prioritize safety in the future [11][17]. - The article suggests that this public relations effort may influence potential customers' perceptions and decisions regarding the i8, especially in light of competition from Tesla's new Model Y L [18][24]. Group 3: Future Developments - The article hints at upcoming product launches, including the Li Auto i6, which may further shape the competitive landscape in the electric vehicle market [20][24]. - The ongoing narrative surrounding the i8 and its delivery process is framed as part of a larger story in the electric vehicle sector, with potential implications for brand positioning and consumer choice [24].