Lilly(US:LLY) 美股IPO·2025-08-20 08:41Core Viewpoint - Morgan Stanley believes that Eli Lilly's management sees the weight loss drug market evolving into a "super category" market, emphasizing the strategic value of the oral GLP-1 drug Orforglipron, which is expected to become a key successful product for the company [1][3]. Group 1: Market Outlook - Eli Lilly's management is extremely optimistic about the weight loss drug market, anticipating it will develop into a "super category" consisting of multiple drugs [3][6]. - The company is positioned favorably in this market due to its broad product portfolio across treatment lines, as management believes that current offerings like Semaglutide cannot meet global patient demand [6][10]. Group 2: Product Focus - The oral GLP-1 drug Orforglipron is highlighted as a new growth engine, with management expressing high confidence in its prospects, supported by favorable Phase III trial data [7]. - Orforglipron is expected to cover a significant range of weight loss effects, with management noting that only one-third of patients use the highest dose of existing injectable options [7]. Group 3: Pricing Strategy - Eli Lilly has established a clear tiered pricing strategy to address competition in the weight loss drug market, with Semaglutide positioned as a mid-tier product and Orforglipron priced slightly lower [8][9]. - The company anticipates that competitors will maintain disciplined pricing in the short term, although the behavior of later entrants remains uncertain [9]. Group 4: Market Access Strategy - Four key drivers for expanding market access for GLP-1 weight loss drugs have been identified: obtaining more indication approvals, favorable pharmacoeconomic studies, differentiated commercial benefit plans, and government coverage decisions [10]. - Eli Lilly aims to achieve broad coverage before the entry of generic Semaglutide, with management emphasizing the importance of innovation and a strong product portfolio in the face of anticipated generic competition [10].