XIAOMI(HK:01810) 招商电子·2025-08-20 12:14Core Viewpoint - The company reported record high revenue and adjusted net profit for Q2 2025, driven by strong performance in various business segments, particularly in IoT and automotive sectors [1][2][3]. Automotive - Q2 2025 revenue from smart electric vehicles and AI-related businesses reached 213 billion, with a sequential increase of 14.4%, while operating losses narrowed from 5 billion to 3 billion [2] - The gross margin improved to 26.4%, attributed to lower core component costs and increased deliveries of the SU7 Ultra model [2] - The company plans to accelerate production capacity in the second half of 2025 and aims to enter the European market by 2027, enhancing its global brand influence [2] IoT - Q2 2025 IoT business revenue was 387 billion, marking a year-on-year growth of 44.7% and a sequential increase of 19.7%, driven by strong sales in smart home appliances and wearables [3] - The gross margin for IoT was 22.5%, with a year-on-year increase of 2.8 percentage points, reflecting improved product mix [3] - The company is expanding its retail strategy, increasing the number of offline stores in mainland China from approximately 16,000 to over 17,000 [3] Mobile Phones - Q2 2025 mobile phone revenue was 455 billion, showing a year-on-year decline of 2.1% and a sequential decline of 10.1% [4] - The average selling price (ASP) decreased to 1,073, with a gross margin of 11.5%, impacted by fluctuations in component prices [4] - Despite a challenging domestic market, the company achieved a 3.6% year-on-year increase in its smartphone sales [5] Internet Services - Q2 2025 internet services revenue was 91 billion, reflecting a year-on-year growth of 10.1% [6] - The gross margin for internet services was 75.4%, with a slight decline compared to the previous year [6] - The global monthly active user count reached 730 million, marking a year-on-year increase of 8.2% [6] Investment Outlook - The company is positioned as a leading player in the global smartphone market and the largest AIoT hardware platform, with positive long-term growth prospects across its business segments [6] - The automotive sector is expected to benefit from the expansion of its vehicle lineup and ecosystem synergies, aiming to rank among the top five global automakers by 2025-2027 [6]