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AI变成持久战,百度为何不着急?
BIDUBIDU(US:BIDU) 虎嗅APP·2025-08-20 13:34

Core Viewpoint - Baidu's Q2 2025 financial report shows strong growth in revenue and profit, driven by its AI strategy and new business segments, indicating a shift in the competitive landscape of AI from rapid cash-burning to sustainable value creation [2][4][19]. Financial Performance - In Q2 2025, Baidu's total revenue reached 32.7 billion yuan, with a net profit of 7.4 billion yuan, marking a 35% year-on-year increase, exceeding market expectations [2]. - AI new business revenue, including smart cloud, surpassed 10 billion yuan for the first time, growing 34% year-on-year [2]. AI Strategy and Market Position - Baidu's AI strategy emphasizes long-term value, transitioning from a "blitzkrieg" approach to a "protracted war" in AI development, focusing on sustainable growth rather than just rapid scaling [2][4]. - The competition has shifted from sheer computational power and financial resources to efficiency, safety, and user experience [3]. Business Growth and Opportunities - Baidu's "萝卜快跑" (Robotaxi) service recorded over 2.2 million rides globally, a 148% increase year-on-year, positioning it as a leader in the global mobility service market [2]. - The company is leveraging its full-stack capabilities to provide low-cost, high-performance solutions across various sectors, including finance and energy [3][9]. AI Application and Development - Baidu is focusing on practical applications of AI, with a strategy to develop models that create real value in specific industries rather than trying to lead in every area [6][10]. - The company has established a comprehensive AI ecosystem, integrating its self-developed models and tools to enhance user experience and operational efficiency [12][16]. Strategic Initiatives - Baidu's intelligent cloud has won 48 projects with a total bid amount of 5.1 billion yuan in the first half of 2025, indicating strong market recognition and demand [9]. - The integration of AI into Baidu's core applications, such as Baidu Wenku and Baidu Wangpan, has significantly increased user engagement, with AI monthly active users reaching 97 million and 80 million, respectively [16]. Future Outlook - Baidu's self-developed Kunlun chips and AI models are expected to enhance its competitive edge as the market shifts towards sustainable value generation [18][19]. - The company is positioned as a long-term player in the AI space, focusing on building a "value flywheel" that accumulates momentum over time, contrasting with short-term speculative players [19].