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为什么车上本该有的东西,现在都要加钱?
TeslaTesla(US:TSLA) 36氪·2025-08-21 08:40

Core Viewpoint - The article discusses the trend of subscription-based upgrades in the automotive industry, highlighting concerns over companies like Tesla, BMW, and Volkswagen implementing practices that may exploit consumers by charging for features that should be standard [5][24][26]. Group 1: Tesla's Practices - Tesla recently introduced a "turn signal lever modification" service for the Model 3 at a price of 2499 yuan, which raises questions about the company's approach to vehicle design and consumer rights [6][10]. - The removal of the turn signal lever, a standard feature, and its subsequent reintroduction as a paid upgrade suggests a strategy of reducing features to create additional revenue streams [9][16]. - This practice reflects a broader trend in the industry where companies prioritize profit over user experience, leading to potential safety concerns [15][26]. Group 2: Industry Comparisons - Similar practices have been observed with BMW's "seat heating subscription service," which required customers to pay extra to activate a feature that was already installed in the vehicle [18][19]. - Volkswagen has also adopted a model where customers must pay to unlock additional horsepower, creating confusion and dissatisfaction among consumers regarding vehicle performance and insurance assessments [20][21]. - These actions indicate a shift in the automotive industry towards monetizing features that were traditionally included in the purchase price, raising ethical concerns about consumer treatment [23][28]. Group 3: Implications for the Industry - The trend of software-defined vehicles is acknowledged as an irreversible industry shift, but the focus should remain on enhancing user experience rather than exploiting consumer rights [24][30]. - Companies are encouraged to innovate by providing new and valuable services rather than converting standard features into subscription-based offerings [30][31]. - The article warns that such practices could damage brand reputation and undermine the long-term health of the automotive industry [29].