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库克的“梦中情机”,vivo做出来了?
AppleApple(US:AAPL) 虎嗅APP·2025-08-21 14:11

Core Viewpoint - Vivo has launched its first MR (Mixed Reality) headset, "Vivo Vision Exploration Edition," which aims to compete with Apple's Vision Pro, focusing on a better user experience and future integration with robotics [3][8]. Group 1: Product Features - Vivo Vision weighs only 398 grams, making it one of the lightest in its category, compared to Apple's Vision Pro at 600 grams [11]. - The headset features 11 cameras for various functions, including gesture recognition and eye tracking, which contributes to its lightweight design [11]. - Vivo Vision's design addresses comfort issues found in Apple's product, with a better weight distribution and a dual strap system that reduces pressure on the face [11][10]. Group 2: User Experience - The interaction method of Vivo Vision is similar to Apple's, using eye movement and gestures, but with a slight variation in gesture execution [13]. - Vivo Vision provides a satisfactory "perspective" experience, allowing users to see the real world while wearing the headset, with no significant latency issues reported [14]. Group 3: Content and Ecosystem - The current application offerings for Vivo Vision include watching movies, sports, and games, but lack substantial productivity features [17]. - Vivo plans to enhance the application ecosystem for the headset, recognizing that content scarcity is a significant challenge in the MR space [19]. - The strategy to bind MR headsets to robotics could potentially address content limitations, as Vivo could develop software solutions internally [21]. Group 4: Market Positioning - Vivo Vision is not merely a "copy" of Apple's Vision Pro; it aims to solve specific pain points while paving the way for future robotics integration [9][8]. - The combination of MR headsets and robotics is not a novel idea, as other companies have explored similar paths, but Vivo's approach may offer unique advantages [24][20].