xilinmen(SH:603008) 光大证券研究·2025-08-22 01:03Core Viewpoint - The company reported steady growth in its performance for the first half of 2025, with revenue reaching 4.02 billion yuan, a year-on-year increase of 1.6%, and a net profit attributable to shareholders of 270 million yuan, up 14.0% year-on-year [4]. Group 1: Financial Performance - In 1H2025, the company's revenue from different product categories was as follows: mattresses and soft beds generated 2.66 billion yuan (+10%), sofas 330 million yuan (-24%), and wooden furniture 110 million yuan (+115%) [4]. - The company's revenue from its own brand retail business was 2.53 billion yuan (+5%), while the OEM business generated 1.08 billion yuan (-8%) [4]. - The gross profit margin for 1H2025 was 36.3%, an increase of 1.5 percentage points year-on-year, with the second quarter gross profit margin at 38.4%, up 2.6 percentage points year-on-year [5]. Group 2: Business Structure and Strategy - The company is focusing on optimizing its business structure and reducing costs, which has led to improved profitability [5]. - The offline channels are emphasizing "retail transformation and high-quality operations," while online channels have successfully established a full price range matrix from basic to high-end products [4]. - The online retail revenue from the company's own brand increased by 30% year-on-year in 1H2025 [4]. Group 3: Innovation and Growth - The company launched the smart sleep ecosystem brand "aise宝褓" in 2024, focusing on the "cloud motion system" as a core technology, with over 200 stores established in major cities [6]. - A new mattress utilizing brainwave sensing technology was introduced, enhancing the application of AI technology in sleep products and driving product innovation in the mattress industry [6][7].