Microsoft(US:MSFT) 量子位·2025-08-25 01:12Core Viewpoint - Elon Musk has established a new AI software company named "Macrohard" to directly compete with Microsoft, indicating a strategic move in the AI sector and a continuation of personal rivalries with Bill Gates [2][22][33]. Group 1: Company Overview - "Macrohard" is a pure AI software company aimed at simulating and potentially replacing Microsoft's core business functions [7][18]. - The company plans to develop hundreds of specialized AI agents under its Grok platform, which will handle tasks such as coding, image and video generation, and user interaction understanding [15][20]. - The AI capabilities of "Macrohard" are supported by Musk's xAI and the Colossus 2 supercomputer project, which is expected to utilize millions of NVIDIA GPUs [21][20]. Group 2: Competitive Landscape - The name "Macrohard" cleverly contrasts with Microsoft's "Microsoft," highlighting the competitive nature of the two companies [5][12]. - Musk's approach aims to fundamentally disrupt Microsoft's business model by creating AI-generated alternatives to their products, such as a fully functional version of the Office suite [19][18]. - The rivalry between Musk and Gates has historical roots, with past conflicts over Tesla and differing views on electric vehicles and space exploration [24][28][32]. Group 3: Personal Rivalry - The animosity between Musk and Gates has escalated from business disagreements to personal attacks, exemplified by Musk's public mockery of Gates [25][29][32]. - The establishment of "Macrohard" serves not only as a business challenge to Microsoft but also as a continuation of their personal feud [33].