Apple(US:AAPL) 美股IPO·2025-08-25 04:44Core Viewpoint - Apple is planning a significant redesign of its flagship iPhone products over the next three years, introducing thinner, foldable, and curved screen models, marking a historic shift in iPhone design [3][7][16] Group 1: Upcoming Product Launches - In September 2023, Apple will launch the new "iPhone Air," which will replace the iPhone 16 Plus and feature a thinner design [4][8] - In 2026, Apple will introduce its first foldable iPhone, codenamed V68, which will adopt a book-style design similar to the Samsung Galaxy Fold, allowing it to unfold into a small tablet [5][11][12] - By 2027, to commemorate the 20th anniversary of the iPhone, Apple will release a model with a new curved glass design, moving away from the flat-edged style used since 2020 [6][15] Group 2: Design Features and Innovations - The iPhone Air will follow the strategy of the MacBook Air, focusing on being thinner and lighter, but will compromise on battery life and camera features, including the removal of the physical SIM card slot [9] - The foldable iPhone will feature four cameras and will also eliminate the SIM card slot, returning to Touch ID for biometric recognition instead of Face ID [13][14] - The 2027 model is expected to integrate a new "Liquid Glass" interface, enhancing user experience with a fresh visual and tactile design [15] Group 3: Market Strategy and Consumer Engagement - This three-year redesign initiative aims to revitalize consumer interest in the iPhone, which has seen a decline in innovative design, with recent updates focusing more on internal components rather than external aesthetics [16] - The goal is to reintroduce the "wow factor" that once drove consumers to eagerly purchase new models, thereby reaffirming the iPhone's role as a core innovation driver for Apple [16]