TENCENT(HK:00700) 硬AI·2025-08-25 16:01Core Viewpoint - Goldman Sachs maintains a buy rating for Tencent, highlighting the company's significant cost advantages in AI infrastructure and projecting revenue and earnings growth through 2025 [2][3]. Group 1: AI Infrastructure and Cost Efficiency - Tencent demonstrates significant cost advantages in AI infrastructure by utilizing dynamic model routing to lower inference costs, transitioning from deep inference models to Turbo and refined models [5]. - The majority of queries in Tencent's search business are now processed through the Turbo model, which can also operate on the more cost-effective refined model [5]. - Management expresses confidence in chip supply, stating that internal demand for computing power is sufficient and that the company can utilize domestic chips for inference [6][7]. Group 2: Mixed-Mode Model Development - Tencent's self-developed mixed-mode 3D model ranks highly on the Hugging Face platform, focusing on training from text-based models to multi-modal and physical world applications [9]. - AI technology has improved efficiency in key areas, such as increasing click-through rates in advertising and accelerating content generation in game development [10]. Group 3: Integration of AI into WeChat Ecosystem - The company plans to cautiously integrate AI into the WeChat ecosystem, prioritizing user experience and security, reflecting Tencent's commitment to the stability of its super app ecosystem [11]. Group 4: AI-Driven Content Production in Gaming - AI has significantly enhanced content production efficiency in game development, with automated code generation speeding up prototype development while still requiring manual debugging [12]. - The domestic gaming market has a substantial user base, with potential to convert mini-game users into application game users [12]. - Tencent aims to leverage its strong PC platform fan base and dedicated mobile esports events to extend the lifecycle of games like "Valorant" [12]. Group 5: Advertising Growth through AI Upgrades - Tencent has upgraded its advertising base model to improve conversion rates, focusing on content consumption and commercial behavior analysis [16]. - AI-driven advertising technology upgrades are expected to enhance click-through rates across Tencent's ad inventory, offsetting depreciation impacts related to AI [17]. - The company anticipates that AI will create monetizable intent recommendation and agent prompt features in the long term [18]. Group 6: Cloud Business and Revenue Growth - Tencent is shifting towards value-added software and inference efficiency in its cloud business, with healthy profit margins in the domestic market [19]. - The unique WeChat ecosystem and global gaming assets, combined with multiple monetization levers, position Tencent for compound revenue growth amid macroeconomic cycles [20].