XPENG(US:XPEV) 雷峰网·2025-08-28 00:34Core Viewpoint - The launch of the new XPeng P7 represents a significant milestone for XPeng Motors, aiming to surpass the success of its predecessor while addressing the intense competition in the automotive market [6][20][51]. Group 1: Product Development and Features - The new XPeng P7 underwent extensive development, involving over a thousand meetings and 1259 design iterations, reflecting the company's commitment to quality and innovation [7][20]. - The new P7 is available in four configurations: 702 Long Range Ultra, 820 Ultra Long Range, 750 Four-Wheel Drive High Performance Ultra, and a special edition Four-Wheel Drive Peng Wing Ultra, with prices ranging from 219,800 to 301,800 yuan [9][10]. - The vehicle features a sleek design with dimensions of 5017×1970×1427mm and a drag coefficient of only 0.201Cd, enhancing its aerodynamic efficiency [13][20]. Group 2: Technology and Performance - The new P7 is equipped with a full 800V high-voltage architecture and 5C supercharging AI battery, allowing for a 525km charge in just 10 minutes and a maximum range of 820km [18][20]. - It boasts advanced driving capabilities with single and dual motor configurations, achieving a maximum power of 270kW and a 0-100 km/h acceleration in as little as 3 seconds [16][20]. - The vehicle incorporates three self-developed Turing AI chips, providing an effective computing power of 2250 TOPS, significantly enhancing its autonomous driving capabilities [26][20]. Group 3: Market Positioning and Strategy - XPeng aims to re-enter the top three in the 200,000 yuan and above new energy vehicle market with the new P7, positioning it as a flagship model that embodies the company's technological and artistic aspirations [20][21]. - The design of the new P7 targets younger consumers who are more sensitive to color, featuring a vibrant palette and high-quality paint similar to luxury brands [24][23]. - The company emphasizes a dual focus on technology and aesthetics, moving from a "technology first" approach to a "beauty first" strategy in product development [20][21]. Group 4: User Experience and Safety - The new P7 includes innovative features such as a three-axis flexible screen for enhanced interaction and a voice-activated system that anticipates user needs [41][43]. - Safety features include an enhanced AEB system capable of emergency braking at 130 km/h and a new AES technology for wet surfaces, improving the vehicle's stability in adverse conditions [49][50]. - The vehicle's body structure utilizes high-strength materials and advanced manufacturing techniques, ensuring robust safety performance in extreme conditions [50].