PDH(SH:600048) 克而瑞地产研究·2025-08-27 09:25Core Viewpoint - The company is facing increasing inventory clearance pressure despite maintaining a leading position in the industry, with a notable decline in profit margins and overall financial performance [2][3][21]. Sales Performance - In the first half of 2025, the company achieved total sales of 145.17 billion yuan, a year-on-year decrease of 16.25%, with a sales area of 7.1354 million square meters, down 25.23% [2][5]. - The sales amount from inventory projects acquired in 2021 and earlier was 51.4 billion yuan, accounting for 35.4% of total sales, indicating a focus on inventory clearance [2][5]. - The company maintained a high signing ratio of 78.7% for signed building area rights, slightly down from 79.3% the previous year, which supports revenue and scale matching [5][11]. Land Acquisition Strategy - The company significantly increased its land acquisition efforts, with new land area of 2.28 million square meters and acquisition costs of 50.9 billion yuan, representing year-on-year growth of 96.6% and 304% respectively [12][13]. - The proportion of land acquired in first-tier cities reached 23.8%, indicating a strategic focus on these markets [15][19]. - The average land acquisition cost was 22,325 yuan per square meter, slightly up by 0.5% compared to the previous year [15]. Financial Performance - The company reported operating revenue of 116.857 billion yuan in the first half of 2025, a decrease of 16.08% year-on-year, with pre-received housing payments reaching 330.301 billion yuan, indicating a solid reserve for future revenue [3][21]. - Gross profit margin fell to 14.6%, down 1.4 percentage points year-on-year, while net profit margin and attributable net profit margin decreased to 5.6% and 2.3%, respectively [21][22]. - The company’s cash holdings increased by 3.3% to 138.562 billion yuan, with a non-restricted cash to short-term debt ratio of 1.19, indicating a stable liquidity position [24]. Debt and Financing - The company maintained a net debt ratio of 59.64%, down 3.03 percentage points from the beginning of the year, and the asset-liability ratio after excluding pre-received payments was 64.56%, a decrease of 1.31 percentage points [24]. - The comprehensive financing cost decreased to 2.89%, reflecting the company's ability to secure low-cost financing [24].