PDD(US:PDD) 盐财经·2025-08-27 09:39Core Viewpoint - Pinduoduo, celebrating its tenth anniversary, has transitioned from a disruptor to a builder in the e-commerce landscape, focusing on long-term value creation rather than short-term gains [2][22]. Group 1: Business Strategy - Pinduoduo has adopted a "counter-cyclical" approach by not engaging in the current fierce competition for traffic, instead launching a "100 billion support plan" and a "trillion-level" support strategy for merchants [4][8]. - The company's Q2 2025 financial report showed a revenue of 1,040 billion yuan, a 7% year-on-year increase, while net profit decreased by 4%, indicating a strategic choice to prioritize long-term growth over immediate profits [4][5]. - Pinduoduo's cash and short-term investments reached 387.1 billion yuan, a 16.4% increase from the end of 2024, reflecting a robust financial position [4][5]. Group 2: Merchant Support - The "100 billion support plan" has significantly reduced operational costs for millions of merchants, with promotional service fee refunds exceeding 10 billion yuan, allowing many merchants to save millions annually [5][8]. - The "trillion-level" support initiative extends beyond small and medium-sized businesses to include new and brand merchants, addressing industry pain points through reduced commissions and enhanced resource allocation [8][10]. - Pinduoduo emphasizes long-term partnerships with merchants, focusing on their stability and growth rather than short-term sales spikes [5][12]. Group 3: Agricultural Focus - Pinduoduo's commitment to agriculture is evident, with a 47% year-on-year increase in agricultural product sales, supported by initiatives like "Duoduo Good Special Products" [10][12]. - The platform has facilitated the transformation of agricultural practices, such as standardizing rice production in Hubei, leading to improved quality and efficiency [14][15]. - Pinduoduo's agricultural technology competitions aim to bridge the gap between research and practical application, enhancing productivity for farmers [12][14]. Group 4: Long-term Vision - Pinduoduo's management prioritizes the health and sustainability of its platform ecosystem, willing to sacrifice short-term profits for long-term development [19][21]. - The company is focused on enhancing supply chain efficiency and reducing logistics costs, which benefits both merchants and consumers [17][19]. - By fostering a resilient ecosystem, Pinduoduo aims to redefine the e-commerce landscape, moving away from price wars to sustainable growth strategies [21][22].