李善友：为什么是乔布斯？

Core Viewpoint - The article emphasizes the importance of identifying a company's unique value proposition and the necessity of "dimension elevation" to innovate and survive in a competitive market [1][2][3]. Group 1: Unique Value Proposition - Companies must answer the question of what unique value they create to ensure long-term viability, as failing to do so may lead to short-lived success [7]. - The first challenge for entrepreneurs is to model their business by identifying the fundamental elements and dimensions that define their value [8][9]. - Understanding the difference between elements (which can only be added) and dimensions (which can be multiplied) is crucial for innovation [14][15]. Group 2: Dimension Elevation - Elevating dimensions involves adding a new value dimension to an existing one, creating a two-dimensional structure rather than merely combining existing elements [23]. - Steve Jobs exemplified dimension elevation by integrating hardware and software into a cohesive solution, which set Apple apart from competitors [25][26]. - Companies should focus on finding a new value dimension based on existing industry standards, but should not attempt to elevate too many dimensions at once [27]. Group 3: Innovation and Human-Centric Approach - Jobs believed that technology should serve humanity, emphasizing the importance of human connection in innovation [29][33]. - The intersection of technology and humanity is vital for creating products that resonate with users, as seen in Jobs' investment in Pixar and his focus on storytelling [31][33]. - The essence of brand building lies in understanding and addressing genuine user needs, moving beyond mere product performance [33]. Group 4: Logical Modeling and Continuous Improvement - Companies can build models to understand their value creation, moving from experiential understanding to logical reasoning [39]. - The validity of a model can be assessed through three criteria: self-consistency, compatibility with other models, and adaptability to new information [41][42][44]. - The evolution of logical models reflects the progress of human civilization, requiring companies to adapt and innovate continuously [45][50].