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当拼算力不再稀缺,AI云开始拼懂行业
BIDUBIDU(US:BIDU) 36氪·2025-08-28 13:35

Core Viewpoint - The competition in cloud computing is shifting from "selling resources" to "selling intelligence and value," positioning Baidu as a central player in this transformation [2][3]. Industry Evolution - The evolution of cloud computing has undergone several paradigm shifts, with each technological advancement leading to a restructuring of the industry. Initially, cloud services were seen as outsourced IT infrastructure, then as a means to support high concurrency in mobile internet, and now as a provider of intelligent capabilities for business growth [2][5]. - The emergence of large models has triggered a new round of competition among cloud providers, emphasizing the need for intelligent capabilities rather than just computational resources [3][5]. Strategic Decisions - Baidu's strategic choice to focus on AI cloud services from the outset has differentiated it from competitors who primarily focused on infrastructure before adding AI capabilities [7][9]. - Baidu established its AI cloud strategy in 2015, which was unconventional at the time, but this foresight allowed it to develop a robust AI architecture that supports large-scale business systems [9][10]. Differentiated Competition - Baidu's competitive edge lies in its comprehensive self-developed capabilities, forming a closed-loop system from computing power to application delivery [14][21]. - The "千帆" platform has evolved to become a leading enterprise-level AI development platform, enhancing the deployment stability of intelligent agents and supporting the entire lifecycle of data management and model training [16][19]. Market Position - Baidu has transitioned from being a follower in the cloud market to a leader in the AI cloud sector, evidenced by its significant market share and revenue growth [23][26]. - As of 2025, Baidu's intelligent cloud revenue reached 65 billion yuan, marking a 27% year-on-year increase, and it holds a 24.6% share of the AI public cloud market in China [26][29]. Future Outlook - The cloud computing industry is entering a new phase where understanding industry needs and creating value will be crucial for success, moving away from mere resource selling [29][30]. - Baidu's decade-long journey provides a new paradigm for Chinese cloud providers, emphasizing the importance of integrated capabilities in navigating the evolving landscape of cloud computing [31].