Core Viewpoint - The article discusses the financial performance and strategic adjustments of Xiaobai Xiaobai, the "first stock of hot pot," highlighting its challenges and potential recovery in the competitive hot pot industry in China [4][5]. Financial Performance - From 2021 to 2025, Xiaobai Xiaobai accumulated losses of approximately 1.246 billion yuan [5]. - In the first half of 2025, the group's revenue was 1.942 billion yuan, a decrease of 18.9% compared to 2.395 billion yuan in the same period last year [6]. - The main brand, Xiaobai Xiaobai, saw sales decline by 13.5%, but profit increased from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in 2025 [6]. - Despite revenue decline, the company managed to reduce pre-tax losses from 267 million yuan to 75.72 million yuan, a decrease of 71.6% [6]. - Net losses decreased from 274 million yuan to 80.83 million yuan, a reduction of 70.5% [6]. Cost Control and Operational Efficiency - The company achieved significant cost reductions, with raw material costs down by 22.5%, employee costs down by 18.1%, and property rental expenses down by 24.7% [6]. - Depreciation and amortization expenses decreased by 20.5%, and leasing costs were reduced by 24.7% [9]. - The total number of restaurants decreased by 135 compared to June 30, 2024, with a net reduction of 52 stores in the first half of 2025 [9]. Strategic Adjustments - The company is focusing on high-potential areas and closing inefficient stores, with an increase in the proportion of stores in first-tier cities from 39.7% to 42.6% [9]. - The average consumption per customer for Xiaobai Xiaobai decreased from 59.6 yuan to 53.7 yuan, a decline of approximately 9.9% [10]. - The average turnover rate increased from 2.3 times to 2.6 times, an increase of 13.0% [10]. New Growth Initiatives - The "Feng Huan Chao" partner program was launched in July 2025, allowing core employees to hold shares, which has improved operational efficiency and service quality [13][14]. - The program has already established five partner stores, primarily in the Beijing-Tianjin-Hebei region, with restaurant profit margins exceeding 30% [14]. - The membership economy is also on the rise, with gift card sales exceeding 160 million yuan and a significant increase in repurchase frequency among paid members [15]. Industry Trends - The article indicates a shift in the restaurant industry from extensive expansion to lean operations and deep organizational changes, with Xiaobai Xiaobai's initiatives reflecting this trend [16]. - The ability to convert initial successes from the partner mechanism and membership economy into sustained growth will depend on the company's management capabilities and market conditions [16].
亏损收窄71%，呷哺呷哺暂时顶住了压力