LABUBU的泼天富贵，泡泡玛特的产能焦虑

Core Viewpoint - The article discusses the rapid growth and production challenges faced by Pop Mart, particularly focusing on the LABUBU plush toy line, which has become a significant revenue driver for the company. The demand for LABUBU has surged, leading to a need for supply chain upgrades and increased production capacity to meet market needs [4][5][10]. Production Capacity and Demand - In August 2025, Pop Mart's monthly production capacity for plush products exceeded 30 million units, representing a more than 1000% increase compared to March 2025 [5]. - The production line for LABUBU toys is highly automated, with a daily capacity of 100,000 units expected by mid-2025, utilizing both advanced machinery and skilled labor [4][5]. Revenue Growth - In the first half of 2025, the revenue from THE MONSTERS, which includes LABUBU, reached 4.81 billion yuan, marking a 668% year-on-year increase and contributing 34.7% to the company's total revenue [8][10]. Supply Chain Upgrades - The surge in demand for LABUBU has prompted Pop Mart to reorganize its supply chain, with over 30% of the supply chain team being new hires in 2024 [11]. - The company is pushing for automation upgrades in its partner factories to improve efficiency and increase production capacity [12][13]. Challenges in Supply Chain Management - The rapid increase in orders has led to challenges in maintaining production efficiency, with a significant reliance on manual labor for the plush components [19]. - The average reorder cycle for Pop Mart was previously 4-5 months, but has been reduced to 1-1.5 months due to the need for faster response to market demands [20][21]. Strategic Directions - Pop Mart is expanding its production bases both domestically and internationally, with plans for six major production bases, four in China and two overseas [13]. - The company is focusing on enhancing cross-departmental collaboration and leveraging technology to improve supply chain efficiency [24][25]. Future Outlook - Pop Mart's leadership emphasizes the importance of adapting to market changes and maintaining a flexible supply chain to handle sudden spikes in demand [22][28]. - The company is actively seeking new partnerships and production capabilities to ensure it can meet future demand for popular products like LABUBU [28].