这个七夕，抖音生活服务在商圈制造「心动的信号」

Core Viewpoint - Douyin's "Heartbeat List" bridges online and offline consumption, enhancing customer engagement and driving foot traffic to physical stores [3][4][5] Group 1: Offline Activities and Consumer Engagement - During the Qixi Festival, Douyin Life Services collaborated with merchants to create engaging offline activities, enhancing the overall shopping experience in major commercial areas [5][17] - The "Heartbeat List" has transformed from an online ranking to a physical experience, connecting various merchants and creating a unified consumer experience in shopping districts [17][20] - The activities included games and rewards that encouraged consumers to interact with the merchants and share their experiences on Douyin, thus amplifying the event's reach [17][18] Group 2: Changing Consumer Preferences - Emotional consumption is becoming a significant trend, with over 75% of users indicating an increase in emotional experience consumption [8][9] - Consumers are shifting their focus from merely enjoying food to seeking memorable experiences and atmospheres in dining [8][9] - The demand for unique dining experiences has surged, with a 72% increase in orders for couple meals on Douyin compared to the previous year [8][9] Group 3: Impact of the Heartbeat List - The "Heartbeat List" has proven effective in driving sales, with participating restaurants seeing over a 30% increase in transaction volume and a 20% increase in traffic after being featured [13][14] - The list's unique evaluation criteria include emotional feedback and consumer experiences, making it a comprehensive tool for connecting consumers with restaurants [14][15] - Douyin's platform has become a vital channel for restaurants to attract customers, with a 113% increase in sales driven by Douyin's promotional content [15][20] Group 4: Commercial District Revitalization - The collaboration with major commercial districts has led to significant increases in foot traffic, with Blue Harbor seeing a 25% increase and Huaxi LIVE seeing a 30% increase in customer flow [23][24] - The activities not only enhance consumer experiences but also provide merchants with opportunities to increase sales without additional costs [24][26] - Douyin's approach to creating engaging experiences in commercial districts is seen as a potential new engine for urban vitality [21][26]