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从 AI 到消费,阿里持续打胜仗
BABABABA(US:BABA) 晚点LatePost·2025-08-29 16:18

Core Viewpoint - Alibaba has reported a comprehensive and better-than-expected financial performance, highlighting significant growth in its core businesses, particularly in AI and cloud services, as well as in its e-commerce segment [5][11]. Group 1: Financial Performance - Alibaba's cloud revenue grew by 26% year-on-year, marking the highest growth rate in three years, driven by AI-related products that have seen triple-digit growth for eight consecutive quarters [5][8]. - The Chinese e-commerce group's revenue increased by 10% to 1.4 trillion yuan, with customer management revenue (CMR) also rising by 10% [5]. - Alibaba's adjusted EBITA for the Chinese e-commerce group decreased by 21%, with profits down by 10.364 billion yuan, yet it managed to achieve significant growth in market share and order volume without overspending compared to competitors [6][10]. Group 2: AI and Cloud Investments - In the second quarter, Alibaba's capital expenditure (capex) for AI and cloud reached 38.6 billion yuan, a 220% increase year-on-year, indicating a strong focus on AI as a core growth driver [8][12]. - The company has launched eight new AI and cloud data centers globally this year to meet increasing domestic and international demand [8]. - Alibaba's AI revenue now accounts for over 20% of external commercial revenue, reflecting the growing importance of AI in its business model [8]. Group 3: E-commerce Growth and Strategy - The daily order peak for Taobao's flash purchase service reached 120 million in August, with monthly active buyers growing by 200% since April [9][10]. - Taobao's monthly active buyers increased by 25% in the first three weeks of August, with flash purchase achieving a monthly active buyer count of 300 million [10]. - The integration of flash purchase has significantly boosted Taobao's daily active users, leading to a 20% increase in August [12][14]. Group 4: Long-term Vision and Market Potential - Alibaba views AI and consumer services as two major strategic opportunities, with plans to invest 380 billion yuan in AI and 50 billion yuan in instant retail [11][13]. - The company aims to create a comprehensive consumer platform that meets the needs of 1 billion consumers, focusing on enhancing shopping and living experiences [15][16]. - Alibaba's long-term goal is to establish itself as a leading player in the 30 trillion yuan consumer market, leveraging its AI capabilities and extensive service offerings [11][12].