BTG Hotels(SH:600258) 光大证券研究·2025-09-01 23:05Core Viewpoint - The company reported a slight decline in hotel business revenue for the first half of 2025, while net profit showed an increase, indicating a mixed performance amidst ongoing challenges in the hospitality sector [3][4]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 3.661 billion yuan, a year-on-year decrease of 1.93%, while net profit attributable to shareholders was 397 million yuan, an increase of 11.08% [3]. - For Q2 2025, revenue reached 1.896 billion yuan, up 0.42% year-on-year, with net profit at 254 million yuan, reflecting a 7.37% increase [3]. - The overall gross margin for H1 2025 was 38.33%, an increase of 0.76 percentage points year-on-year, primarily due to a higher proportion of high-margin hotel management revenue [6]. Group 2: Business Segments - In H1 2025, hotel business revenue was 3.365 billion yuan, down 2.09% year-on-year, while profit totaled 395 million yuan, up 20.53% [4]. - The hotel operation revenue declined by 7.85% due to the closure of underperforming stores and a decrease in RevPAR [4]. - The management business revenue increased by 11.70% due to the expansion of franchise stores [4]. Group 3: RevPAR and Market Dynamics - The RevPAR for all hotels, excluding light management hotels, was 153 yuan, down 4.3% year-on-year, with Q2 showing a smaller decline of 4.1% compared to Q1's 4.6% [5]. - The average room rate for Q2 was 242 yuan, down 2.0%, with an occupancy rate of 68.2%, a decrease of 1.5 percentage points year-on-year [5]. - Economic hotels showed resilience with a RevPAR of 133 yuan, down 2.3%, while mid-to-high-end hotels faced pressure with a RevPAR of 190 yuan, down 7.0% [5]. Group 4: Store Expansion and Structure Optimization - The company opened 664 new stores in H1 2025, a year-on-year increase of 17.1%, with a significant focus on standard management hotels [5]. - The number of mid-to-high-end hotels increased, accounting for 29.3% of total hotels and 42.1% of total rooms by the end of H1 2025 [5]. - The company is focusing on product upgrades and has launched new products like Home 4.0 and Home Business Travel 2.5, which have received positive market feedback [8]. Group 5: Cost Control and Profitability - The company effectively managed costs, with a period expense ratio of 24.02%, down 0.79 percentage points year-on-year [6]. - The net profit margin for H1 2025 was 10.85%, an increase of 1.27 percentage points year-on-year, indicating improved profitability [7].