Apple(US:AAPL) 程序员的那些事·2025-09-02 01:38Core Viewpoint - Samsung and Apple have jointly taken legal action against Xiaomi for its marketing tactics, particularly regarding the advertising of the Xiaomi 15 Ultra, which directly compares its camera system to that of the iPhone 16 Pro Max [1][2][4]. Group 1: Marketing Tactics - Xiaomi's advertising campaign in India directly mocked the iPhone 16 Pro Max's camera, claiming superiority for its own device [2][4]. - The campaign included a full-page newspaper ad during April Fool's Day, further ridiculing Apple's camera system [2][4]. Group 2: Legal Response - Samsung and Apple issued a cease-and-desist notice to Xiaomi, arguing that its "ambush marketing" tactics have harmed their brand image [4]. - The legal framework in India allows comparative advertising as long as it is factual and fair, but mocking competitors by name may cross legal boundaries [4]. Group 3: Market Position - According to IDC data, as of Q2 2025, Samsung leads the Indian smartphone market with a 14.5% share, followed by Xiaomi at 9.6% and Apple at 7.5% [4]. - Apple's smartphone shipments reached 5.9 million units in the first half of 2025, marking a 21.1% year-on-year increase, with the iPhone 16 being the most popular model [4].