SA(SH:601021) 36氪·2025-09-02 09:49Core Viewpoint - Spring Airlines is positioned as a budget airline that prioritizes cost-saving measures, often at the expense of passenger comfort, which resonates with cost-conscious travelers [5][36]. Group 1: Business Model and Pricing Strategy - Spring Airlines generates revenue primarily through ancillary services rather than ticket sales, indicating a shift towards a logistics-focused model [15]. - The airline's pricing strategy includes charging for services typically offered for free by other airlines, such as checked baggage and in-flight meals, which reinforces its low-cost positioning [24][32]. - The airline's app emphasizes special deals, attracting budget travelers with competitive pricing, such as international tickets starting at 9 yuan [27][31]. Group 2: Customer Experience and Perception - Passengers experience a stark contrast in comfort, with cramped seating and limited amenities, which are perceived as sacrifices for lower fares [21][34]. - The airline's unique approach to in-flight services, such as selling products instead of providing complimentary meals, is framed as a lesson in frugality for passengers [24][32]. - Despite the discomfort, the airline is appreciated for its affordability, making it a preferred choice for budget-conscious travelers who are willing to endure less comfort for significant savings [36][37].