丰田，快不行了？

Core Viewpoint - Toyota has reported a significant decline in profits and has lowered its annual performance expectations, yet it continues to lead global car sales, indicating a complex situation for the company [2][4][6]. Financial Performance - In the first quarter of the 2025 fiscal year, Toyota's net profit fell by 36.9% year-on-year to 841.3 billion yen (approximately 41 billion RMB) due to U.S. tariffs and yen exchange rate fluctuations [4]. - The company has revised its full-year profit forecast, expecting a 44% decrease to around 2.66 trillion yen [4]. Sales Performance - Despite profit declines, Toyota maintained its position as the world's largest car seller for five consecutive years, with global sales reaching 5.545 million units in the first half of 2025, a 7.4% increase year-on-year [6][8]. - In comparison, other major manufacturers like Volkswagen and Hyundai saw much lower sales growth [8]. Product Strategy - Toyota is diversifying its product lineup, planning to equip its Supra sports car with a 5.0-liter V8 engine by 2026, appealing to traditional car enthusiasts [9]. - The company is also focusing on hybrid and hydrogen technologies while maintaining a presence in traditional combustion engines, reflecting a dual strategy [9][12]. Market Position - Toyota's net profit for the 2024 fiscal year was approximately 4.8 trillion yen (around 247 billion RMB), which is significantly higher than the combined profits of several Chinese automakers [14][21]. - The company is expected to reduce operating profit by 1.4 trillion yen (about 68.3 billion RMB) due to tariff pressures [18]. Competitive Advantages - Toyota's global market presence and cost control strategies, including shared technology across markets, contribute to its resilience and ability to maintain sales growth [22][24]. - The company has set ambitious production targets, aiming for approximately 10 million units in 2025, indicating confidence in its market strategy [18]. Future Outlook - The automotive industry is expected to shift towards a more diverse energy system, with projections indicating that by 2030, electric and hybrid vehicles will account for 60% to 70% of global sales [31]. - Toyota's strategy of investing in both hybrid and hydrogen technologies positions it well to adapt to changing market demands while leveraging its existing fuel vehicle base [32].