小鹏P7新车上市一线销售周报

Group 1: Order Situation - The average new orders per store range from 30 to 40 units, with a 30% increase in foot traffic and a 60% conversion rate of visitors to orders [2][5] - There was a surge in orders on the night of the listing, with peak test drives occurring over the weekend. The growth in foot traffic and test drives is stable, leading to continuous conversion of order customers [5] - Orders are performing well in first and second-tier cities, particularly in the Pearl River Delta and Jiangsu-Zhejiang-Shanghai regions, with a higher proportion of high-spec models [5] Group 2: Customer Profile - The target customer age ranges from 20 to 35 years, with a male ratio of 70%, and 20% of customers are existing brand owners looking to upgrade [4][8] - The customer base is predominantly young couples and families, with a focus on aesthetics and practical use for commuting [8] Group 3: Configuration Preferences - Among the configurations, the 702 Ultra version accounts for 50% of orders, followed by the 750 Ultra at 30% and the 820 Ultra at 20% [7] - The main exterior color sold is New Moon Silver, followed by Starry Green, while the main interior color is Planet Purple [7] - Customers find the 702 Ultra sufficient, with high praise for the test drive experience, particularly for the high-performance all-wheel-drive version [12] Group 4: Competitive Comparison - Among 10 customers, 5 compared the vehicle to the Xiaomi SU7, 2 to the Tesla Model 3, 1 to the NIO ET5T, and 1 to the Zeekr 007GT [10][11] - Customers comparing with the Xiaomi SU7 are generally younger, focusing on aesthetics and smart features, with some already placing orders for the SU7 [13] - Customers comparing with the Tesla Model 3 prioritize brand reputation, while those comparing with the NIO ET5T emphasize aesthetics and quality [13]