酒店MVP承压，华住靠什么稳住大盘？

Core Viewpoint - The Chinese hotel industry is facing a supply-demand imbalance in 2025, with 360,000 hotels competing for customers while both room prices and occupancy rates are declining. Huazhu Group, however, reported a 3.5% increase in revenue and over 40% growth in net profit, showcasing a successful turnaround amidst industry challenges [5][7]. Group 1: Industry Overview - The hotel industry has been in a "quagmire" since 2024, with average revenue per available room (RevPAR) declining by over 5% in the first half of 2025. The overall market is still undergoing deep adjustments [8][30]. - The average daily rate (ADR) for Huazhu was 290 RMB, down 1.9% year-on-year, while occupancy rates remained high at 81%, slightly down by 1.6 percentage points [7][8]. Group 2: Huazhu's Performance - In the first half of 2025, Huazhu Group achieved revenue of 11.8 billion RMB, a 3.5% year-on-year increase, and net profit of 2.4 billion RMB, up from 1.7 billion RMB the previous year, marking a growth of over 40% [7][9]. - The second quarter revenue was approximately 6.4 billion RMB, reflecting a 4.5% year-on-year growth, with Huazhu China contributing 5.1 billion RMB, a 5.7% increase [7][9]. Group 3: Expansion Strategy - Huazhu's strategy involves aggressive expansion, opening 595 new stores in the second quarter, bringing the total to 12,137, an 18% year-on-year increase. The economy hotel segment accounted for 49% of the total [11][12]. - The average operating cost per store decreased by 14.56% to 606,000 RMB, attributed to the scale effect from the expansion [11][12]. Group 4: Asset-Light Transformation - Huazhu is transitioning to a light-asset model, with franchise and special operation hotels accounting for 45.4% of revenue, up 6.9 percentage points from the previous year. The operating profit margin improved to 27.8% from 25.6% year-on-year [17][18]. - The light-asset model is seen as a key growth driver, with franchise revenue growing by 22.8% to 2.8 billion RMB in the second quarter [26][27]. Group 5: Market Challenges and Future Outlook - The hotel market is entering a "stock era," where supply exceeds demand, leading to potential price wars. The average occupancy rate for large hotels was only 58.8% despite a net increase of nearly 30,000 hotels last year [30][31]. - Huazhu aims to capture the lower-tier market, which has a growing population and increasing disposable income, while maintaining a focus on quality amidst intensifying competition [31][32].