weizhixiang(SH:605089) 光大证券研究·2025-09-03 23:07Core Viewpoint - The company reported a mixed performance in the first half of 2025, with revenue growth but a significant decline in net profit, indicating challenges in cost management and market conditions [3][5]. Revenue Performance - In the first half of 2025, the company achieved a revenue of 343 million yuan, a year-on-year increase of 4.70%, while the net profit attributable to shareholders was 32 million yuan, down 24.46% year-on-year [3]. - For Q2 2025, the company recorded a revenue of 170 million yuan, up 5.17% year-on-year, but the net profit dropped by 46.79% to 12 million yuan [3]. Channel Expansion and Store Upgrades - The company is expanding its supermarket channels and upgrading existing stores, with Q2 revenue from various channels showing mixed results: franchise stores at 88 million yuan (+3.44%), wholesale at 42 million yuan (-6.23%), and supermarkets at 21 million yuan (+198.03%) [4]. - The company is shifting its focus from traditional markets to community settings, testing new store formats in Suzhou to attract more customers [4]. Cost and Margin Analysis - The gross margin for H1 2025 was 20.83%, and for Q2 it was 18.77%, reflecting a year-on-year decline due to rising raw material costs, particularly beef [5]. - The company has adjusted prices for some consumer products in response to cost pressures, with expectations for margin improvement in the second half of the year [5]. Expense Management - The sales expense ratio for H1 2025 was 4.44%, with a slight increase in Q2 to 4.60%, while management expenses decreased to 5.42% in Q2 [5]. - R&D expenses increased to 1.64% in Q2, reflecting the company's efforts to meet customized demands from supermarket clients [5]. Profitability Outlook - The net profit margin for H1 2025 was 9.33%, decreasing to 7.34% in Q2, indicating ongoing challenges in profitability [5]. - The company is actively pursuing channel expansion and product pricing adjustments to improve profitability in the future [5].