GEELY AUTO(HK:00175) 车fans·2025-09-04 00:30Core Viewpoint - The recent increase in customer foot traffic and interest in the Zeekr 7X model is attributed to updated equity policies and the release of new model information, leading to a mix of immediate purchases and customers waiting for new models [2][4]. Sales Performance - The most popular version of the Zeekr 7X is the rear-wheel drive model priced at ¥229,900, with 50% of customers choosing the "Black Warrior" color [4]. - The four-wheel drive version, priced at ¥269,900, has seen a decline in sales due to production cuts and extended delivery times [6]. - Current promotional offers for the rear-wheel drive intelligent driving version include discounts and financing options, with the most favored option being a ¥20,000 discount [8][10]. Customer Demographics and Preferences - The customer base for the Zeekr 7X spans a wide age range, primarily consisting of family users who prioritize rear space and comfort [11]. - Competitors frequently compared by customers include models from brands like Tesla, Xiaopeng, and Li Auto, with a notable interest in the new competitor, the Shangjie H5 [11]. Customer Experience and Feedback - Common complaints from customers include high tire noise and average sound insulation, with recent software updates addressing some of the smart technology issues [21][23]. - The company has implemented a referral program where existing owners can recommend new buyers for additional benefits, enhancing customer engagement [23].