Bloomage Biotech(SH:688363) 36氪·2025-09-05 11:18Core Viewpoint - The article emphasizes the need for companies, particularly Huaxi Biological, to adapt and innovate in a rapidly changing market environment, focusing on scientific evidence and technological strength to regain market leadership in skin science innovation [4][5][6]. Group 1: Company Strategy and Leadership - Zhao Yan, the leader of Huaxi Biological, acknowledges past mistakes in market awareness and emphasizes the importance of a strong operational team to navigate the competitive landscape [3][4]. - The company is shifting its focus from merely being known for hyaluronic acid to positioning itself as a synthetic biotechnology firm with a robust research and development foundation [5][16]. - Huaxi Biological aims to stabilize its core business while exploring new product categories, leveraging its significant investment in a large-scale synthetic biology pilot platform [6][26]. Group 2: Marketing and Brand Strategy - The company has faced declining revenue and profit margins in its functional skincare segment from 2022 to 2024, prompting a reevaluation of its marketing strategies [8]. - Zhao Yan has restructured the brand division to emphasize skin science and health, moving away from reliance on high-profile influencers to a more diversified marketing approach [9][10]. - The company is focusing on scientific communication in its marketing efforts, aiming to clarify the benefits of its products based on research data rather than vague marketing jargon [10][13]. Group 3: Research and Development Focus - Huaxi Biological has invested heavily in R&D, establishing a state-of-the-art research center to support its product development and quality assurance processes [11][18]. - The company is expanding its research into glycoscience and cell biology, with a focus on developing new materials that can address aging and tissue regeneration [19][20]. - The strategic decision to develop a range of glycan-based products reflects the company's commitment to innovation and its understanding of market demands for new anti-aging solutions [20][21]. Group 4: Market Position and Future Outlook - The company is positioned to capitalize on the growing demand for synthetic biology products, with a focus on overcoming the challenges of scaling production from laboratory to market [23][24]. - Huaxi Biological's investment in a flexible pilot platform is seen as a critical infrastructure for the synthetic biology industry, enabling faster and more efficient product development [26]. - The company aims to maintain its entrepreneurial spirit and adaptability in the face of market fluctuations, emphasizing the importance of scientific integrity over marketing hype [27].