苹果一夜消失3700亿

Core Viewpoint - The article discusses the recent Apple product launch event, highlighting the introduction of the iPhone 17 series, iPhone Air, and other devices, while also addressing the market's reaction and competitive pressures from other brands like Huawei and Xiaomi [2][11][12]. Product Launch Summary - Apple CEO Tim Cook opened the event with a customary greeting, unveiling new products including AirPods Pro 3, Apple Watch series, and the iPhone 17 series [2]. - The iPhone Air, touted as the "thinnest iPhone ever" at 5.6mm thick, has a starting price of 7,999 yuan, while the iPhone 17 series starts at 5,999 yuan for the standard model [4][5]. - The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the Pro Max model priced at 9,999 yuan [6][10]. - The iPhone 17 standard version features a 6.3-inch OLED display, 120Hz ProMotion adaptive refresh rate, and a new A19 chip, with a starting price unchanged from the previous generation [10]. Market Reaction - Following the product launch, Apple's market value dropped by $52.4 billion, approximately 370 billion yuan, indicating a negative market reaction [4]. - The article notes that despite significant upgrades, the iPhone 17 series did not see a price increase, which could be interpreted as a strategic move to maintain competitiveness [10]. Competitive Landscape - The article highlights increasing pressure from competitors like Huawei and Xiaomi, with Huawei recently launching a new foldable phone and Xiaomi preparing to release its 16 series [12][13]. - Market research indicates that while Apple holds a 62% share of the high-end smartphone market, its growth rate is only 3%, compared to Huawei's 24% and Xiaomi's 55% [13]. Consumer Sentiment - There is a growing sentiment among consumers that the excitement surrounding Apple product launches has diminished, with many questioning whether to continue purchasing Apple products [12][18]. - The article reflects on the historical significance of Apple launches and contrasts it with the current perception of the brand, suggesting a decline in consumer enthusiasm [18].