BYD(SZ:002594) 雷峰网·2025-09-11 00:25Core Viewpoint - BYD's new model, the Titanium 7, serves as a testing ground for its smart ecosystem, targeting young families and outdoor lifestyles with innovative features and collaborations [2][6][21]. Group 1: Product Launch and Features - The Titanium 7 is the second model in the Titanium series, following the launch of the Titanium 3, and is positioned as a hybrid SUV with a focus on comfort and practicality for urban scenarios [2][4]. - The Titanium 7 will offer four variants, with prices ranging from 179,800 to 219,800 yuan, featuring both two-wheel and four-wheel drive options [4][6]. - It is equipped with advanced features such as a dual-arm front suspension, a five-link rear suspension, and the "Tian Shen Zhi Yan" driving assistance system [6][27]. Group 2: Target Market and User Experience - The model is specifically designed for young families and outdoor enthusiasts, emphasizing spaciousness and comfort, with a high "usable area" ratio of 70.9% [23][25]. - The Titanium 7 includes a unique electric skateboard with a range of 15 km and a top speed of 15 km/h, catering to the preferences of younger users [11][21]. - It features a smart pet safety seat that allows real-time monitoring of pets during travel, addressing the growing trend of pet ownership among young consumers [13][21]. Group 3: Technological Innovations - The Titanium 7 is the first BYD model to support "face payment" in the cabin, integrating smart ordering and payment functions through a partnership with Alipay [19][21]. - It incorporates a self-developed BYD Pad with 45 vehicle control functions, enhancing the user experience [9][21]. - The vehicle also includes a collaboration with DJI for a car-mounted drone system, appealing to the content creation needs of younger users [17][21]. Group 4: Design and Specifications - The Titanium 7 has dimensions of 4999 mm in length, 1995 mm in width, and 1865 mm in height, with a wheelbase of 2920 mm, making it a mid-large SUV [23][30]. - It is powered by a 1.5T engine with a maximum power of 115 kW, and offers dual-motor all-wheel drive and single-motor rear-wheel drive versions [30][32]. - The vehicle features two battery pack options, providing a pure electric range of 135 km to 200 km, with a combined range of up to 1300 km when fully fueled and charged [32][34]. Group 5: Market Positioning and Strategy - BYD aims to capture the evolving demands of young consumers who view vehicles as "mobile tech spaces" and lifestyle carriers, rather than just transportation means [45][46]. - The Titanium 7 is positioned in a competitive market segment, targeting a more mature audience with complex purchasing decisions, emphasizing technology, space, and situational capabilities [46].