Apple(US:AAPL) Counterpoint Research·2025-09-11 01:03Core Insights - The article highlights that Apple Watch's cumulative revenue is projected to exceed $100 billion by Q2 2025, driven by the evolution of health features and product diversification [4][7] - Apple has created a new category in the high-end watch market, challenging traditional mechanical watches, and has segmented its product line to cater to different consumer price sensitivities [4][6] - The competitive landscape is intensifying, with rivals improving hardware design and health monitoring capabilities, leading to a decline in Apple Watch sales over the past seven quarters [6][7] Revenue and Growth Projections - As of Q2 2025, Apple Watch's cumulative revenue is expected to surpass $100 billion, attributed to leading health functionalities and a diversified product lineup [4][7] - The introduction of new models such as Watch Series 11, Watch Ultra 3, and potentially Watch SE 3 is anticipated to drive a recovery in sales growth in the latter half of 2025 [7][8] Competitive Landscape - The competition is becoming more fierce, with companies like Garmin excelling in niche markets such as running and diving, and Huawei leading the smartwatch market in China as of Q2 2025 [6][7] - Emerging categories like screenless fitness bands may pose additional challenges to the health functionalities of smartwatches [6] Product Features and Innovations - Apple continues to lead in innovation with health features such as FDA-approved ECG and sleep apnea detection, but faces challenges from competitors enhancing their health monitoring technologies [6][7] - The integration of Apple Watch with iPhone is crucial for strengthening the Apple ecosystem and retaining users [4][7]