HISUN(SH:600267) 艾瑞咨询·2025-09-15 00:05Core Viewpoint - The article highlights the recognition of Hai Zheng Animal Health's product, Hai Le Miao, as the leading brand in the cat internal deworming market in China, emphasizing its significant market position and consumer acceptance [1][12]. Company Overview - Hai Le Miao is a subsidiary of Zhejiang Hai Zheng Animal Health Products Co., Ltd., which is a holding company of Zhejiang Hai Zheng Pharmaceutical Co., Ltd. (stock code: 600267). The company has invested 800 million to build an international animal health enterprise and has established two major production bases [5][6]. Product Development and Market Position - Hai Le Miao has been awarded certificates for being the "national sales leader in cat internal deworming" and for having "over ten million choices by pet owners," indicating its strong market presence [1][12]. - The product is recognized for its effective formulation, combining Milbemycin Oxime and Praziquantel, which targets eight common internal parasites in cats, making it a preferred choice among cat owners [8][12]. Industry Trends - The demand for cat internal deworming products has evolved from optional to essential, as pet owners increasingly view deworming as a critical aspect of health management, akin to vaccinations and health check-ups [8]. - The regulatory environment for the pet pharmaceutical industry in China is becoming more standardized, leading to increased compliance and quality in production, which benefits leading brands like Hai Le Miao [9][10]. Marketing Strategy - The company employs a dual-channel marketing strategy, focusing on both professional channels (veterinary institutions and large distributors) and consumer channels (e-commerce and social media), enhancing brand recognition and consumer engagement [11]. - Hai Le Miao's marketing efforts have resulted in a strong reputation and consumer loyalty, contributing to its leading market position [11].