Apple(US:AAPL) 36氪·2025-09-16 09:51Core Viewpoint - The article discusses the launch of the iPhone 17 series, highlighting the initial consumer skepticism followed by overwhelming demand, showcasing Apple's strong brand influence and market strategy [4][5][43]. Group 1: Product Launch and Consumer Response - The iPhone 17 series faced initial criticism for its design but quickly saw high demand during the pre-sale, indicating a shift from consumer skepticism to eagerness to purchase [5][8]. - On the launch night, various platforms experienced slow loading times due to high traffic, with terms like "iPhone 17 sold out" trending on social media [8][9]. - Consumers expressed a willingness to purchase the iPhone 17 series, particularly noting the competitive pricing and storage options compared to previous models [9][10]. Group 2: Product Features and Upgrades - The iPhone 17 standard version features significant upgrades, including a 120Hz display, improved battery life, and a starting storage of 256GB at the same price as the previous generation [18][20]. - The introduction of the iPhone 17 Pro Max with a 2TB option marks a new pricing milestone for Apple, priced at 17,999 yuan [9][21]. - The iPhone Air, while thinner and lighter, raises concerns about its market positioning and battery life due to the removal of the SIM card slot [24][30]. Group 3: Market Strategy and Future Outlook - Apple's strategy appears to focus on maintaining high average selling prices (ASP) and exploring new product categories, such as the iPhone Air, which aims to create a new high-end non-Pro segment [30][31]. - The article suggests that Apple's future product roadmap includes significant innovations, such as a foldable iPhone and a fully glass iPhone, indicating a long-term vision for product development [30][31]. - Despite the strong sales of the iPhone 17, concerns remain about Apple's lack of significant AI advancements compared to competitors, which could impact its long-term market position [42][43].