GAC GROUP(SH:601238) 车fans·2025-09-17 00:30Core Viewpoint - The new mid-to-large size electric SUV, S9, has been launched with a mixed reception, integrating various elements and featuring advanced driving technology, positioning itself as a competitive option in the market [1][2]. Pricing and Policies - The S9 is available in four configurations, with a pre-sale price ranging from 259,900 to 289,900 yuan [4]. - Pre-sale policies include various promotional offers, indicating a strong confidence in the vehicle's market potential despite the competitive landscape [5]. Customer Engagement - Initial customer interest appears limited, with an average of one group of customers visiting daily, increasing to 2-3 groups on weekends [11]. - Customer reactions to the vehicle's size and technology, particularly the ADS 4.0 system, show a mix of curiosity and skepticism regarding the pricing [12][13]. Competitive Landscape - Customers are comparing the S9 with existing models like the AITO M7 and Deep Blue S09, expressing concerns about the S9's pricing strategy [18]. - The S9 lacks clear advantages over competitors, with no significant differentiation in features or brand perception noted [20]. Sales and Marketing Insights - Sales representatives emphasize the need for a more distinct design and competitive pricing to attract consumer interest in a crowded market [23]. - The S9's unique features, such as the ADS 4.0 and second-row massage seats, are highlighted as potential selling points, although they may not be sufficient to overcome pricing objections [21][24].