NIO(US:NIO) 车fans·2025-09-22 01:01Order Situation - Average new orders per store: 80 to 85 units [1] - Store visit ratio: 80 to 90% [1] - Increase in store visits: 50 to 70% [1] - Notable sales in Shenzhen, with major cities like Shanghai, Beijing, Chengdu, and Hefei following [5] Customer Profile - Age range: 30 to 50 years [4] - Male proportion: 70% [4] - Primarily family users with clear purchasing needs, focusing on three-row SUV models with a higher budget [11] Configuration Preferences - Preference for 6-seat models over 7-seat models, with 95% choosing 5-seat configurations [6][8] - Luxury version chosen by 60% of customers [10] - Main exterior color: Extreme Night Black; main interior color: Pamir Brown [12] Competitive Analysis - Comparison with 10 competitors, focusing on models like AITO M8, Zeekr 9X, and Li Auto i8 [13] - Increased interest in Zeekr 9X, while Tesla Model YL's appeal has decreased [2][15] - Customers primarily interested in three-row models, with many not comparing options but focusing on delivery timelines [15]